Maximizing Dental Implant Funnels
Are you a dentist in private practice? You’ve likely heard of implant funnels.
Implant funnels can be an extraordinarily beneficial addition to your practice when handled correctly. In this Dental Business RX podcast episode, Jeff Blumberg, COO of MGE, and Dan Brown, partner at Blumberg Digital and senior consultant at MGE, sit down to discuss what an implant funnel is, who should be using them, common failure points, and how to make them work effectively.
What is a Dental Implant Funnel?
An implant funnel is a specialized marketing funnel designed to attract potential dental implant patients. It starts with a broad net, capturing leads from various paid ads—whether Google, Facebook, Instagram, or TikTok—and gradually filters them down based on their responses to specific questions about their dental health, needs, and financial readiness.
Here’s how it works:
- Lead Capture: Ads attract individuals with specific dental needs.
- Qualification: The funnel asks a series of personalized questions to determine the severity of the dental issue, its impact on the individual’s life, and their financial situation.
- Filtering: Unqualified leads naturally filter out, leaving only the most promising prospects.
- Submission: Interested individuals fill out a form with their contact information, which is then sent to your practice.
Who Should Use an Implant Funnel?
Implant funnels are ideal for practices that:
- Place single or multiple implants.
- Perform full arch cases like All-on-4 or All-on-X.
- Handle high-ticket procedures such as cosmetic makeovers and Invisalign.
Why Some Implant Funnels Fail
- Poor or No Follow-Up
– Immediate response is crucial. Contact leads within minutes of receiving their information.
– Assign a dedicated new patient coordinator to handle these leads. - Inadequate Follow-Up Skills
– Train your staff to engage with leads effectively, using personalized questions to understand their needs and concerns. - Lack of Internal Processes
– Ensure your team is prepared to handle the influx of qualified leads. This includes setting appointments promptly and providing excellent patient care. - Failure to Close
– Equip your team with strong sales and conversion skills to ensure leads are converted into patients.
Key Steps to Implement a Successful Implant Funnel
- Choose the Right Provider
– Partner with a reputable PPC management company experienced in dental marketing. - Effective Ad Targeting and Keywords
– Use precise targeting and optimize keywords to attract the right audience. - Create Compelling Ad Copy and Visuals
– Develop clear and engaging ad content to capture potential patients’ attention. - Design Effective Landing Pages
– Use specific landing pages for each ad campaign, complete with high-quality assets like before-and-after photos, testimonial videos, and professional interviews. - Utilize High-Quality Assets
– Regularly update your landing pages and Google Business profile with fresh, relevant content. - Maintain a Robust Google Business Profile
– Keep your profile updated with recent photos, videos, and positive reviews.
Internal Components for Success
- Preparation and Responsibility
– Collaborate closely with your marketing provider and ensure your team is ready to handle leads effectively. - Immediate and Effective Follow-Up
– Respond to leads within minutes and engage them with personalized questions to understand their needs. - Appoint a New Patient Coordinator
– Assign a dedicated individual to manage leads, social media, patient testimonials, and marketing coordination. - Optimize Ad Timing
– Schedule ads during hours when your practice can respond promptly. - Enhance Sales and Conversion Skills
– Train your team to convert inquiries into appointments and provide excellent patient care.
Action List: Implementing a Successful Dental Implant Funnel
- Choose the Right Provider
– Research and select a reputable PPC management company with dental marketing experience. - Effective Ad Targeting and Keywords
– Define your target audience and develop a list of positive and negative keywords.
– Regularly review and update your keyword list based on performance data. - Create Compelling Ad Copy and Visuals
– Write clear and concise ad copy addressing potential patients’ needs.
– Use high-quality images and videos to capture attention and convey professionalism. - Design Effective Landing Pages
– Develop specific landing pages for each ad campaign with high-quality assets.
– Include before-and-after photos, testimonial videos, smile reveal videos, and professional interviews. - Utilize High-Quality Assets
– Regularly update your landing pages and Google Business profile with fresh content.
– Capture and showcase transformations and patient testimonials. - Maintain Your Google Business Profile
– Keep your profile updated with recent photos, videos, and positive reviews.
– Respond promptly to all reviews. - Prepare and Take Responsibility
– Collaborate closely with your marketing provider, providing regular feedback and performance data.
– Log and communicate any irrelevant leads to refine targeting settings. - Immediate and Effective Follow-Up
– Respond to leads within minutes of receiving their information.
– Train your staff to handle inquiries effectively and document all calls for feedback. - Appoint a New Patient Coordinator-
Hire a dedicated new patient coordinator to manage leads, social media, patient testimonials, and marketing coordination. - Optimize Ad Timing
– Schedule ads to run during hours when your practice can respond promptly. - Enhance Sales and Conversion Skills
– Train your team in sales techniques and objection handling to improve conversion rates.
– Implement a strong sales process to ensure consistent and effective patient engagement. - Follow-Up System
– Develop a robust follow-up system including phone calls, voicemails, text messages, and emails.
– Regularly engage with leads who did not appoint immediately and provide them with testimonials and updates.
Internal Coordination
- Align your team to handle the influx of leads, ensuring a seamless patient experience from the first click to the first appointment.
- Regularly review and adjust your processes based on feedback and performance data.
Conclusion
Implementing a dental implant funnel requires a combination of strategic marketing, prompt follow-up, and excellent internal processes. By following these steps and collaborating closely with your marketing provider, you can turn your implant funnel into a powerful tool for attracting and converting new patients.
For more detailed strategies and a checklist of common dental implant marketing mistakes, download our free guide here.
If you have any questions or need further assistance, feel free to contact the team at Blumberg Digital at [email protected].
