Susan has over 35 years of experience in marketing, with a career spanning a range of industries and roles that have given her a unique and comprehensive perspective. She began in the hospitality industry, where she developed a deep understanding of customer experience and brand positioning. Her legal training sharpened her analytical thinking, which proved valuable as she transitioned into recruitment—connecting people and businesses through strategic messaging.
As a business owner, Susan has been directly involved in every facet of operations, including marketing, sales, and promotions. This hands-on experience has given her a solid understanding of what drives business growth from the inside out.
She has continued to evolve professionally, working in real estate—where she remains active—and most recently as a digital marketing specialist, combining decades of traditional marketing insight with modern, data-driven strategies.
Her diverse background allows her to approach marketing with both creativity and strategy, rooted in real-world business experience and a deep understanding of audience engagement.